Championing Mental Survival for Roadway Responders
Our Story, Mission, and Core Values
Founded as a TIM Heroes initiative, The Pink Sign Project addresses the mental health gaps in emergency and roadway responder communities. Using relatable visual cues and trusted networks, we aim to empower responders with confidential peer support and crisis access that respects their unique culture and operational realities.


Meet Our Dedicated Team
Our team combines responder experience with mental health advocacy to deliver sensitive and effective support tools. Together, we are committed to advancing mental survival strategies and fostering a culture of care across all responder disciplines.