Mental Health Awareness for Emergency Responders and Roadway Workers
The Pink Sign Project uses familiar pink highway warning signs and everyday responder language to break the stigma around mental health. We connect crews to real support before a bad call turns into a crisis.
Tagline
NEED HELP - PLEASE USE THESE RESOURCES
Secure Your Support. Your Backup is Standing By.
You do not have to carry the emotional load alone. If the adrenaline has worn off but the impact of the call hasn't, take a safe detour. These established, confidential networks are built by responders, for responders.
National Suicide & Crisis Lifeline
For Immediate Crisis Support
Available 24/7/365. You can call or text this number from anywhere in the United States to be connected with free, confidential support.
Dial or Text: 988
Website: 988lifeline.org
Firefighter Behavioral Health Alliance (FBHA)
Saving Those Who Save Others
Dedicated to providing behavioral health awareness, prevention, and intervention for the fire service and EMS. FBHA offers confidential resources, self-assessments, and workshops designed specifically for the unique trauma faced by firefighters and EMS personnel.
Website: ffbha.org
Law Enforcement Peer Support (COPLINE)
An Officer's Lifeline
A 100% confidential, 24-hour hotline answered exclusively by retired law enforcement officers. They understand the badge, the stressors, and the culture, ensuring that no officer or family member has to face their darkest moments alone.
Dial: 1-800-COPLINE (1-800-267-5463)
Website: copline.org
Bridging Mental Health & Responder Safety
We turn the pink traffic incident signs you already know into a mental safety warning. By speaking "responder" instead of using clinical jargon, we cut through the stigma and link you to support before the stress escalates.
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Responder Networks Supported
30+
Years of Mental Health Advocacy
3
Crisis Resources Linked
Responder-Focused Messaging
Clear, stigma-free signs designed specifically to resonate with fire, EMS, law enforcement, towing and recovery & all roadway workers
Confidential Peer Support
Access to trusted peer networks and crisis helplines tailored for emergency responders’ mental health needs.
Pre-Crisis Intervention
Targeted messages encourage early connection to support before stress becomes a crisis.
Nationwide Reach
Serving all emergency and roadway responder disciplines across the country with consistent, effective messaging.
